 Celsius Holdings Corp. is a full
service strategic communications consultancy specialized in
business-to-business and business-to-employee communications.
We engage all
aspects of the communications process for all types of clients, and
give particular attention to those companies undergoing dynamic
change:
-
unprecedented growth
-
merger-acquisition
-
impending
public offering
-
RIFs
(reductions in force) downsizing
-
change of
leadership or strategic focus
-
corporate
re-positioning or re-branding
-
addition of
new products
-
shifts in
customer focus
-
entering new
or emerging markets
-
increasing
competitive forces
-
market
uncertainties as exhibited in any deviation from the norm, including a
decline in marketshare, EBITDA, share price, cap rate or any other
unforeseen or impending change.
All stages of
business require tailored communications to provide the element of
continuity as the organization navigates through market flux.
We
believe that business must communicate vision, strategy and direction and
demonstrate expedient leadership externally to its various constituencies
and stakeholders, and internally to those most directly impacted by
change.
We view communications as an ongoing event that is an
essential part of the business and transformation processes.
We
see communications as the parallel support to the organization for
managing through change across all departments and business units from
operations and finance to human resources and product development, sales
and marketing.
Celsius helps organization to articulate, document
and standardize the business-communications
model.
At Celsius, we
believe that communications must also increase with time:
-
setting the
tone
-
articulating
the process
-
directing
the brand
-
rivaling the
competition
-
compelling
leadership to action
-
galvanizing
the troops
-
leading
through hands-on community impact
-
conveying
mission, vision & values
-
delivering
on the promises
It must be a
collaborative, iterative, ongoing, evolving, holistic
process.
Simply put, Communications is a primary driver that sets
the direction, defines the purpose and shapes and sustains the vision. It
sets the cadence to which each organization beats. It pushes
organizations beyond the ordinary and reaches toward the
extraordinary.
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